Case Study

The Belfast

Start Up Show

Engage: The Client

Belfast City Council

Enrich: The Brief

Create a drop-in event that would further promote a culture of enterprise in the city, simulate new early-stage entrepreneurial activity and act as a feeder for business start-up support.

Elevate: The Outcome

We created a ‘one-stop-shop’ exhibition-style event that offered inspiration, information and guidance on everything that entrepreneurs needed to know to start, maintain and grow a successful business. The event featured local success stories from the founders of Boojum and BPerfect. The Start-Up Show also included expert information zones with Podiem engaging 18 business support organisations as exhibitors. Podiem created and executed an extensive marketing campaign with the event advertised as a ‘must’ for pre-start, early-stage and growing businesses and attracted over 300 registrations. We exceeded the client’s registration and referral targets. Qualitative feedback demonstrated that attendees left with new ideas, fresh perspectives, practical skills, and the knowledge and support they need to start or grow a successful business.

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This event was inspirational and gave me motivation to work towards my dreams

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